A partnership between the Five Counties Children’s Centre and Fleming College has resulted in the development and launch of a new awareness campaign.
The Rethink Therapy campaign was developed in collaboration with the college’s Graphic Design-Visual Communication program.
Students were challenged to develop a communications campaign to help Five Counties families better understand their role as essential partners in their child’s treatment journey. After hearing a number of pitches, Five Counties staff chose the Rethink Therapy proposal put forth by Fleming students Taylor Polley and Austin Lane.
Five Counties CEO Scott Pepin says Rethink Therapy highlights a simple but powerful idea.
Pepin says tapping the creativity of Fleming students checked a lot of boxes.
Pepin notes the partnership is a two-way street in every sense.
(Written by: Paul Rellinger)
