The Peterborough Victoria Northumberland and Clarington Catholic District School Board is pondering a rebranding.
Galen Eagle, Manager of Strategic Communications, says there are many facets of the rebranding question that need to be addressed including a name change that he feels is critical to the process.
Eagle goes on the say that equally critical are the issues of inclusivity of the many communities the board serves as well as creating a more unified theme that ties in all of the affected jurisdictions.
While there are numerous facets of the process involved, Eagle has made it clear that they will not move forward with the process until the public has been consulted and all of the attending issues have been carefully considered.
Eagle says the feedback so far has been encouraging, but also acknowledges the board is looking closely also at the financial commitment of a brand overhaul.
